Friday, December 12, 2014

Happy 3rd birthday to AAI!

Happy 3rd Birthday to Animal Aid International!!!

This year was a bit of a challenge. As many of you know, AAI relies almost exclusively on the amazing power of social media to reach caring people who want to help animals in need. And during our first 2 years we were incredibly successful in doing so. The world changes, of course, and with that so the opportunities for a small, volunteer-run nonprofit with no marketing budget. As Facebook shifted its algorithms, the reach of our posts plummeted. So we starting adding more social media outlets and trying extra hard to increase interaction with our page.
But the going was slow and we raised funds at a significantly slower rate than during our 2nd year. I must admit there were times when behind the scenes we were so frustrated, we almost felt like giving up. But we kept seeing the faces of need and hope. We kept receiving the happy updates of pups and kitties we had helped in the past. And even if it were down to 1 animal per month, we knew we would without a doubt keep going. One day at a time. One furry soul at a time. Because every single life is worth saving. 

Today we are thrilled to share that since AAI started operations, we have raised the funds for 2,060 animals in need! This number is amazing. Humbling. Inspiring. And it is all made possible by you, our unbelievable supporters. Every donation, every share, every "like" has made this number a reality. So today, join us in our celebration. For it is our collective labor of love that has touched so many lives and created such a solid legacy of hope!

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